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| Crumbl's July 4th Menu Adds New Summer Brownie Twist |
As the days lengthen and the Fourth of July approaches, dessert enthusiasts begin to desire celebratory treats such as bomb pops and red, white, and blue cheesecake. This summer holiday season of 2025, Crumbl is introducing a new confection intended to delight. Presenting the S'mores Brownie. Crumbl previously introduced an S'mores Brownie Cookie, and a standard S'mores Cookie was featured on the chain's 2024 Independence Day menu. This signifies the inaugural release by Crumbl of a brownie-centric s'mores confection that amalgamates the finest elements of both categories.
The official Crumbl website characterizes its new S'mores Brownie as "A decadent, gooey brownie set atop a buttery graham cracker crust, adorned with a fluffy marshmallow buttercream, a warm cascade of milk chocolate, and a golden graham cracker streusel for an ideal crunch." Almost 400 fans have already utilized the website's review section to express their feedback.
Customers extol. "Adored every aspect of this." The combination of flavors and the baking process. Delicious and extraordinary. I appreciated every aspect of this. Substantial pieces of chocolate in the brownie, complemented by an ideal topping of marshmallow and graham crackers. Are you considering bringing Crumbl's new S'mores Brownies to your Fourth of July cookout? Place them in a cooler and position the cooler in the passenger seat or backseat of your vehicle (not the trunk) to guarantee access to the air conditioning.
The S'mores Brownie is fully equipped for the Fourth of July.
The details of Crumbl's holiday menu spoilers were disclosed by the Instagram food account @snackolator. The post outlines additional confectionery offerings on Crumbl's Fourth of July menu, featuring the reintroduction of another non-cookie mini dessert. Last year, Crumbl introduced a delectable Strawberry Shortcake for Independence Day. This year, Strawberry Shortcake will return, along with two cookie flavors from last year's holiday menu: the Patriotic Birthday Cake Cookie and the Cornbread Cookie with honey butter glaze. Commenters on @snackolator's Instagram post are particularly enthusiastic about the much-anticipated reintroduction of the Cornbread Cookie.
The Apple Pie Cookie featured in Crumbl's July Fourth 2024 release has been enhanced to a Caramel Apple Cookie, which includes caramel cream cheese frosting, chopped Granny Smith apples, caramel drizzle, and streusel. The traditional Milk Chocolate Chip cookie from 2024 has been reimagined as the Patriotic M&Ms Cookie for 2025. Crumbl's Independence Day menu features the limited-edition, TikTok-viral Benson Boone's Moonbeam Ice Cream Cookie, which was launched last week.
This exclusive menu is accessible from June 30 to July 5, 2025. Crumbl's creative team has evidently been performing admirably, as demonstrated by the new holiday menu and the introduction of the S'mores Brownie. Company sales have experienced a remarkable 55% increase from 2022 to 2024, according to The Current. As of the end of the previous year, the largest cookie chain in North America had established 858 locations, generating average sales of $1.35 million each (according to QSR).
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